Marketing Campaign Brief

Objectives, audience, channels, messaging, existing assets, budget, and the KPIs.

Reach for it when: A campaign with a start and an end, where the metric matters more than the deliverable.

sections
8
questions
23
required
7
AI assisted
23
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Every section, every question

This is the template as it ships. Edit the wording, reorder the sections, or delete what does not apply to your studio.

01

Business

  • Business name*Short text
  • IndustryShort text
  • WebsiteURL
  • Primary product or serviceShort text
  • Target marketShort text
02

Campaign Objective

  • Primary campaign objectives*Multi choice
  • Campaign description*Long text
  • Key message or value proposition*Long text
  • Success metricsLong text
03

Target Audience

  • Ideal customer profile*Long text
  • Geographic targetingSingle choice
  • B2B or B2CSingle choice
  • Customer pain pointsLong text
04

Channels

  • Preferred marketing channelsMulti choice
05

Messaging

  • Brand personalitySingle choice
  • Primary call to actionSingle choice
  • Reference campaigns or brands you admireLong text
06

Assets

  • Existing assets you already haveMulti choice
07

Budget

  • Budget range*Single choice
  • Campaign duration*Single choice
08

Analytics

  • Analytics tools you currently useMulti choice
  • Key performance indicators (KPIs)Long text
  • Anything else we should know?Long text

* marks a required question. Every question in this template has AI suggestions available while the client is writing.

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